Essentials of Digital Marketing

Course Overview

Price: R10 500

Duration: 12 Weeks

There’s nothing like feeling that you’re out of touch. Smiling and nodding along will only get you so far in the complex world of digital marketing. If you come from a traditional marketing background, the cyber sea can seem like a scary place. But it needn’t be.

This course takes you, the non-digital marketer, on a journey of exploration into the many applications of digital marketing and digital media types, and how these can be integrated with offline channels. We’ll delve into topics such as digital disruption, big data and the Internet of Things (IoT), and how this is influencing customer behaviour and changing the marketing mix. We’ll also unpack digital marketing jargon, helping to take out the “fear factor” technical lingo can induce.

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Detailed Course Info

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