Fundamentals of Marketing


Course Overview

Price: R5 500

Duration: 10 Weeks

Let’s start at the very beginning. A very good place to start. To become a master of marketing, as with anything in life, you need a solid foundation to build on. Marketing is an essential part of the consumer-driven world we find ourselves in and a strong base is vital if you want to pursue a career in this ever-growing field.

With this short course, you’ll be given the fundamental building blocks of marketing, including a broad understanding of the process of marketing, the environment in which it operates and factors influencing customer behaviour. You’ll discover how consumers are segmented and targeted, how products and services are positioned to appeal to specific consumers and how products and services can be crafted to offer an organisation a competitive advantage. You’ll also get a firm grasp on the key elements that make up a marketing plan and how to develop and implement a marketing plan effectively.



Detailed Course Info

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